About me

I'm a Fractional Creative Director (copywriter) in Boulder, CO with 20+ years of experience. I partner with brands and agencies alike as a strategic writer who develops concepts and stories that drive brand, campaign, and content initiatives. 

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For the past 10 years, I have served as Director of Creative + Brand at Gogo, the undisputed global leader in aviation connectivity. During my tenure, I helped make Gogo into one of the most unique, innovative, and trusted names in all of business aviation. Feel free to explore the Gogo website because I wrote, directed, and created just about everything you see: check out my Gogo work.

 

Prior to that role, I had an amazing 13-year run as founder and Senior Copywriter at Adrenaline Branding + Marketing, a boutique agency serving technology, sustainable energy, healthcare, and wealth management clients – notably the National Renewable Energy Lab, City of Boulder, State of Hawaii, Trizetto, Digital Globe (now Maxar), and the U.S. Department of Energy. I guided and championed all brand strategy, creative concepts, and copywriting efforts to ensure our work inspired new ways of thinking that delivered tangible value.

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My first taste of agency life was with Heinrich, serving as Senior Copywriter for Macy's, Red Rocks, BankOne, and Federated Department Stores. 

 

I began my career as a journalist in stunning Telluride, CO, where I simultaneously learned the art of headline writing as well as bashing through seriously steep mogul lines.