I have built my career on using strategic positioning and skilled messaging to define and develop strong brands. When done right, a fully-realized brand makes all your marketing efforts easier, more compelling and more effective. 

Too often, marketing managers are tasked with writing their own campaign copy for emails, social posts and ads. Truth is, they don't want to do it. What they really want is a skilled writer to make their strategy sing across all media types. Let me be that writer.

I can sling copy like nobody's business, and have been doing so for more than 20 years. Of all the things I do as a Creative Director, I still get the most joy from writing powerful brand and marketing stories. Project size doesn't matter; project impact does.

Helping marketers launch a new product or service is a skill and a process. I excel at strategic naming, messaging, and legal clearance. An example? See how I built a complete naming and messaging hierarchy for Gogo's flagship product - AVANCE. 

Content rules marketing. From videos and ebooks, to blogs, webinars, case studies and interactive experiences, I've created it all. Check out the Gogo IQ library (I built everything you see): Gogo IQ

Clients often come to me because they're building or revamping a website and need someone to develop an overarching copy strategy that defines the main storylines, tone, voice and H1/H2 approach. I love doing that work.