top of page
It's up to us.
Client
Hawaii Clean Energy Initiative
Industry
State govt.
Category
Integrated campaign
A bold goal deserves a bold brand statement.
The people of Hawaii are fiercely proud and very conscientious of their natural resources. To help launch the Hawaii Clean Energy Initiative, I used an approach both personal and challenging:
Energy independence. It's up to us.
This theme was expressed throughout this integrated launch campaign -- including direct mail, web copy, email, POS, print/digital/outdoor advertising, and collateral -- with great success.
bottom of page