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Time to shine.
Client
Solar Decathlon
Industry
USDOE
Category
Tagline and event copy
Creating brand energy for a global competition.
The U.S. Department of Energy Solar Decathlon is a collegiate competition that challenges student teams to design and build highly efficient and innovative buildings powered by solar energy.
"Time to shine" is one of my favorite taglines because it tees up 2 powerful stories in only 3 words.
One story is the amazing potential of solar energy to revolutionize housing design. The second is the opportunity for participating schools and students to showcase their skills.
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