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Are you ready?
Client
Industry
Trizetto
Healthcare tech
Category
Campaign concept and copy
Turning complexity into easy, actionable strategy.
During my agency days, I did a ton of work for Trizetto, a healthcare administration tech provider that's now owned by Cognizant.
Trizetto needed a multi-touch, educational campaign to enlighten customers about regulatory changes that would dramatically alter the landscape of their business over a 5 span. It was a classic iceberg challenge: copywriting that was singularly simple at the top, but allowed Trizetto to deliver 5 areas of complex messaging underneath.
"5 challenges. 5 years. Are you ready?" accomplished everything the client wanted.
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