Limitless.

I love creating ads. The challenge of distilling an entire brand down to just a few bits of copy is addictive. Fortunately, as global Creative Director at Gogo, I got the opportunity to create hundreds of ads.

 

By far, one of the most effective ad campaigns I created were the "Limitless" and "Value of time" series -- because fast, reliable inflight Wi-Fi means there really are no limits to what people can do during flight. This approach was used to target corporate flight departments and larger private aircraft. Executives to whom time is critical and staying connected is non-negotiable. Here are a few examples of how I expressed the Limitless concept.