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Show the world how it's done.
Client
City of Boulder
Industry
Climate Action
Category
Branding, tagline, campaign copy
Creating change by tapping into community culture.
Boulder, CO is a progressive place. There's a reason it's lovingly called "The people's republic of Boulder."
So when the city came to me to brand and launch its bold Climate Action Plan, I quickly wanted to leverage residents' fervent belief in stewardship and leadership.
"Let's show the world how it's done" resonated beautifully across the city as the mantra for this fully integrated marketing campaign.

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