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Show the world how it's done.

Client 

City of Boulder

Industry

Climate Action

Category

Branding, tagline, campaign copy

Creating change by tapping into community culture.

Boulder, CO is a progressive place. There's a reason it's lovingly called "The people's republic of Boulder."

 

So when the city came to me to brand and launch its bold Climate Action Plan, I quickly wanted to leverage residents' fervent belief in stewardship and leadership.

 

"Let's show the world how it's done" resonated beautifully across the city as the mantra for this fully integrated marketing campaign.

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