Furniture with altitude.

Carve was founded by, and staffed with, craftsmen who broke traditional woodworking rules with the same zeal as they broke backcountry tracks. They are selective in their clientele and they don't believe in mass production. It's a palpable attitude that customers can feel and touch in their furniture. 

 

To capture that brand essence, I developed "Small batch furniture. With altitude."

 

I love the play on words and it set messaging tone for Carve that I leveraged across all their marketing assets.