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5G during flight? Creating a love story.
When the marketing team was briefed on the launch of Gogo 5G, it was obvious that, to our customers, the delivery of airborne 5G would mean more speed. But that was kind of a "meh" message in today's world. By looking at insights, customer focus groups, and delving deeper into what 5G would allow people to do in the air, the answer (and therefore the launch theme) was almost obvious: Gogo 5G will deliver "More of everything you love about inflight Wi-Fi." It will enable more people to use more devices to enjoy more of today's business and personal digital services and experiences during flight.
This was music to our customers' ears.
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