Boldly connecting now and next.

As Gogo's technology and solutions advanced, so did the need for a fresh expression of the brand tagline.

 

During research, I realized that Gogo offers what no one else in their market does: platform-based technology purposefully designed to give users the best inflight internet and entertainment experiences available today, with systems that can be remotely updated to offer the best experiences coming tomorrow. It's a bold approach that meant reinventing aviation connectivity.

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Based on this business strategy, I developed the "Boldly connecting now and next" tagline and concepted an entire brand campaign around that central message.